The Benefits of Giving Gift Cards: A Gift That Keeps on Giving
Gift Cards
Introduction to Gift Cards
Gift cards have become a popular way to show or give someone a thoughtful present without having to guess at their individual tastes. Gift cards can be gifted to anyone from children to adults, and they come in a variety of retail formats, making them a highly stranger-message type of present.
Today, you can find gift cards in many shapes, sizes, and styles. There are physical gift cards, digital gift cards, prepaid cards that reload online, and so much more. In this article, we will explore the gift card industry in detail, looking into which types of cards are available, what their features and benefits are, and what mistakes to avoid when gifting someone a card.
Types of Gift Cards
Physical Gift Cards
Physical gift cards are the most traditional form of gift cards and can be purchased at stores or online. These gift cards are usually preloaded with a certain amount of money so that the purchaser can use the card for their individual purpose. Most of these cards come with expiration dates and service fees, so the balance can be cumulative if it is not used before the expiration date.
Digital Gift Cards
Digital gift cards are loaded with a desired amount of money, and the purchaser sends it to the recipient via email. These cards are usually activated immediately and can be used almost immediately. Additionally, these cards usually have no expiration date, which makes them ideal for last-minute gifts.
eGift Cards
eGift cards are a type of digital gift card that is quickly gaining in popularity. These cards are bought and sent via email, just like digital gift cards, but they have the added benefit of being able to be used at any participating online store. This makes it easier for the recipient to find a gift suitable for them to purchase, and the sender does not have to worry about the recipient not finding what they want in-store.
Prepaid Cards
Prepaid cards are a form of gift card that can be reloaded online. This makes it easier and more convenient to pay for purchases without having to worry about carrying around a large amount of cash. Prepaid cards are great for travel and for teenagers who are learning how to handle money responsibly.
Features and Benefits of Gift Cards
Flexibility
The best thing about gift cards is the flexibility they offer. Unlike cash gifts, they provide the recipient with a choice of what to spend the money on. This makes the gift more thoughtful since it is tailored to the individual's taste. Additionally, physical gift cards have expiration dates so they will not be forgotten or go to waste.
Convenience
Gift cards are also convenient. Many stores offer gift cards that can be sent via email, printed, or physically given to the recipient. This makes it easier for the sender to give thoughtful presents without having to go to the store.
Discretion
Gift cards are also great for discretion. Many people are uncomfortable asking for help or gifts, but with gift cards, the recipient can discreetly purchase what they need without anyone knowing.
Pros and Cons of Gift Cards
Pros
- Gift cards are flexible and can be used at any participating retailer.
- They are quick and convenient for the sender and recipient to use.
- Recipients can use the cards with discretion.
- Prepaid cards can be reloaded online and used for travel or teen spending.
Cons
- Physical gift cards have expiration dates and service fees.
- Some retail stores place restrictions on the types of purchases that can be made with the cards.
- Gift cards are subject to fraud and theft.
Case Studies
Case Study 1: Giving to Family Members
Real Life Hypothetical Case:
Michelle is looking for the perfect present for her mom, who is about to go on a vacation. She does not want to give cash, as she cannot get anything thoughtful with it and she is not in a position to travel and pick out a gift in person. She knows her mom loves to shop online, so she decides to get her an eGift card with a specific amount of money preloaded into it. She emails her the card and her mom is able to use it to shop for her dream vacation items with the click of a few buttons.
Case Study 2: Giving to Friends
Real Life Hypothetical Case:
Chris is having trouble thinking of a present for his best friend's birthday. After doing some research, he decides to get her a physical gift card preloaded with a certain amount of money. He knows his friend loves shopping, so he can get her a card from her favorite store and she can pick out what she likes with the card. He visits the store, selects the card, and pays for it. His friend receives the card on time, and is able to use it to buy the things she wants.
Frequently Asked Questions
- What are gift cards? Gift cards are preloaded cards with a set amount of money that can be used at participating retail stores. They come in physical and digital formats, and many stores offer eGift cards that can be sent via email.
- Are gift cards safe? Most retail stores have safeguards in place to prevent fraud and theft. However, it is important to protect gift cards by registering them online or keeping the cards in a safe place.
- Do gift cards have expiration dates? Most physical gift cards have expiration dates, while digital and eGift cards usually do not. It is important to check the terms and conditions of the card to ensure that it will not expire before it is used.
Mistakes People Make When Gifting Gift Cards
- Not checking the terms and conditions of the card, such as its expiration date and fees.
- Buying the wrong type of card for the recipient.
- Failing to protect the gift card, such as registering it online or keeping it in a safe place.
- Giving a card with a denomination that is too small to be useful for the recipient.
Best Practices When Gifting Gift Cards
- Check the terms and conditions of the card before gifting it.
- Choose a type of card that is appropriate for the recipient.
- Reload prepaid cards online and protect gift cards from fraud by registering it online or keeping it in a safe place.
- Choose a card that is large enough to give the recipient freedom to purchase items of their choosing.
- If possible, send the gift card via email to ensure it is received in time.
Summary Review
Gift cards are a great way to give someone a thoughtful present without having to guess at their individual tastes. They come in various forms, including physical, digital, and eGift cards, and are safe and convenient to use.
Knowing the types of gift cards available, their features and benefits, mistakes to avoid, and best practices is important when gifting one to someone. This will ensure that the card is used correctly and not wasted.
Gift cards can be a great way to show someone you care, and with the right knowledge, you can make sure the card is used to its fullest potential.