Why Every Business Should Consider Plastic Business Cards for their Branding Strategy
Plastic Business Card
Plastic Business Cards: Everything You Need to Know
Introduction
A plastic business card is the perfect combination of style and durability. These cards offer a unique and professional way to leave a lasting impression with potential clients. With their smooth plastic surfaces, bold colors, and subtle embossing, plastic business cards are a great way to stand out from the competition. In this article, we'll cover the benefits of using plastic business cards, the pros and cons of using them, a few case studies showing how they've been used successfully, and a few frequently asked questions.
Features
Plastic business cards are thicker than traditional paper cards, typically measuring in at 30 mils thick. This makes them resistant to tearing, folding, and general wear and tear. This also gives them a sturdier feel that makes them stand out compared to traditional paper cards. The smooth plastic surface makes it easy to clean and the colors stand out. Additionally, you can choose to have the card embossed for a more textured feel or for raised lettering.
Benefits
The primary benefit of plastic business cards is their durability. They are stronger and more resistant to wear and tear, meaning they won't get destroyed easily and can stand up to everyday use. Furthermore, they are more eye-catching and memorable than standard paper cards, giving them the potential to make a greater impact on potential clients.
Pros Cons
Here are a few pros and cons to consider when deciding to use plastic business cards:
- Pros: Durable, eye-catching, and memorable
- Cons: More expensive than paper cards and may be cumbersome in some wallets
Case Studies
Case Study 1: A Business Expansion
John Doe runs a small business in Richmond, Virginia and has decided to expand to other cities. He's in the process of setting up shop in a high-traffic location in the heart of downtown. As he gears up for the move, he's ordered 100 plastic business cards to pass out to potential clients. The strong and durable cards stand out among the traditional paper cards of the other businesses in the area and help John Doe make a strong impression on prospective customers.
Case Study 2: An Art Exhibition
Jane Smith is a contemporary artist who is hosting her latest exhibition in her hometown of Chicago. She knows that this event will be her chance to shine and wants to make a lasting impression on potential buyers and patrons. She chooses to use plastic business cards with her art on the front and contact information on the back. She passes these cards out to visitors and potential clients and the bold design helps her stand out.
Frequently Asked Questions
How can I make sure my plastic business cards stand out?
One way to make sure your cards stand out is to choose bold colors and to have them professionally printed. Additionally, you can choose to have them embossed for a more textured feel. Choosing interesting materials such as glossy or metallic can also help your cards stand out.
How much do plastic business cards cost?
The cost of plastic business cards will depend on the number of cards you need, the level of customization you choose, and the printing option you select. Generally, a full color, two-sided card with embossing will cost anywhere from $0.50 to $2 per card.
Mistakes People Make
One mistake people often make when designing plastic business cards is not using a font that is easy to read. The font should be large enough to be read easily and the text should be a contrasting color to the background. Additionally, many people don't take into account the thickness of the cards when designing them. The text and images should take into account the thickness of the card and how it may affect the appearance of the design.
Best Practices
When designing plastic business cards, it's important to keep them professional and to maintain a consistent brand image. Choose colors and fonts that align with your brand and stick with a simple design that conveys your message clearly. It's also important to make sure the text is easy to read and the images are high quality. Lastly, make sure to proofread all the information to ensure accuracy.
Conclusion
Plastic business cards are a great way to make a lasting impression on potential clients. These cards are durable, eye-catching, and memorable. They are more expensive than traditional paper cards, but the added durability and impact of these cards make them well worth the investment. If you're looking for a way to stand out from the crowd, plastic business cards may be the answer.
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